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Certified Employee Program

Simply having positive reviews for your dealership is no longer sufficient to differentiate your dealership from your competitors.  Consumers now use online reviews to choose their salesperson as well as their dealership.  The DealerRater Certified Employee program helps top employees differentiate themselves from the competition and gain additional visibility for themselves and their dealership.

How it Works

All you need to do is earn 10 positive reviews per quarter to become a Certified employee. To help you maintain your Certification, we offer a series of short training videos that will teach you all you need to know to leverage the tools at your disposal and continue generating positive reviews. You can find these videos in your Dealer Panel.

Why Become Certified?

Certified Employees get preferred placement on DealerRater and (dealer must also be a customer), making it easier for shoppers to get to know and connect with you.

Certified Employees also receive a profile badge and printable certificate to help them stand out to potential customers.


I received an email about my Certification Status. What does this mean?

If you received an email from DealerRater congratulating you on becoming a DealerRater Certified Employee. This is because your dealership has purchased a suite of tools to help you become a more effective employee when it comes to managing your online reputation and reviews. You are now considered a Certified Employee because you’ve received a minimum of 10 positive reviews in the calendar quarter.

You might not have access to log into DealerRater just yet but your dealership admin can help with that. Once you can create an account on DealerRater, you will have access to a host of tools to help generate positive experiences for your customers and, ultimately, help you build your online reputation.

Please speak to your DealerRater admin about getting access to log in to the Dealer Panel. And, if you aren’t sure who to talk to, click here to contact us.

What happens to the Certified Employee status if the employee leaves the dealership?

If an employee leaves the dealership, an account Admin should remove the employee from the DealerRater employee list. Once this employee has been removed, they will lose their Certification. If the employee returns at a later date, the employee will need to collect 10 positive reviews in a calendar quarter to regain their Certified Employee status.

What are some reasons an employee might lose Certified Employee status?

  1. Not receiving 10 or more positive reviews in the previous calendar quarter

  2. One or more reviews that were tagged to the employee were removed from DealerRater

  3. The employee changed dealerships or the employee profile was deleted.

I lost my Certified Employee status, how do I get it back?

  1. To re-gain Certified Employee status, collect ten positive DealerRater reviews in a calendar quarter.