Creating robust Employee Profiles are essential for creating trust with your customer. In this article, we provide tips on best practices.
Step 1
Take a quality profile photo so you can be easily picked out of a crowd!
Stand behind a plain background or your dealerships logo
Go professional with a simple headshot, so prospects
will recognize you easily and ask for you by name
Be your everyday self – a genuine smile and
welcoming pose give a great first impression
Step 2
Share your story with a personalized bio. Let your customers get to know you.
Use these questions to generate your bio:
What is your role at the dealership?
How long have your worked here?
Hometown, family, personal interests
Personal quote or motto
Best part of your day
Your contact info
Step 3
Let your personality shine, with a video that focuses on the
type of experience your customer will expect.
Plan a professional presentation, recapping some of the details in your bio.
Or, go candid and casual with a smartphone video.
Better yet - film a live testimonial with a happy customer!
Using video editing software, add finishing touches
such as music, your logo, or graphics.
Step 4
Promote your completed profile!
Find your Employee Page URL in your browser’s address bar.
Bookmark and save it for quick access. Include your URL in your email
signature and social media.
Create a shortened URL and a QR code. A quick web search
will reveal many free tools for this purpose!
Are you a Certified Employee? Add your new credential
to your LinkedIn profile.