So, your dealership just received a bad review on DealerRater, and you need to know what to do next. We're here to help. Negative reviews are an unfortunate fact of life for all businesses but if managed properly, the potential damage of a negative review can be mitigated, and bad reviews can even serve to promote the positive sides of your business.
Private responses are sent directly to the reviewer, and allow you to request more information about the experience or the identity of the reviewer, and to work with the reviewer to attempt to resolve the situation. Many reviewers submit negative reviews because they feel helpless or ignored, and your response may be all it takes to turn the situation around.
Public Responses show up directly below the review on your Dealer Review Page. They allow your dealership to post your side of the story, and show anyone reading the review the efforts you have made to resolve the situation. Make sure to "take the high road" and keep the general public in mind when sending your response - A good public response can have a tremendous impact, and can actually serve as a positive for your dealership.