Public Responses to Negative Reviews
Responding to negative reviews is important for your online reputation. Here are some templates to help start the conversation and resolve the customer's concerns publicly.
Template 1
Thank you for the candid feedback on your experience with my staff at (dealer name). I sincerely apologize for the level of service you received. I realize we are not perfect, and feedback like you have provided is one of the only ways we can improve. I have already set up a meeting with the involved parties to review your experience with them, and see how we can prevent this from happening in the future. Congratulations on your purchase, and thank you for the opportunity to work with you. I know you will enjoy your (make/model), it is a great vehicle.
Respectfully,
(contact name)
(title)
(phone #)
Respectfully,
(contact name)
(title)
(phone #)
Template 2
It pains us to hear your feedback regarding your recent dealership experience. I can assure you that our team goes to great lengths so that customers like you have any and all relevant information they need to make the best, most informed ______ decision. Please do not hesitate to contact me here at the dealership. I would welcome the opportunity to speak with you in more detail about your visit.
Respectfully,
(contact name)
(title)
(phone #)
Respectfully,
(contact name)
(title)
(phone #)
Template 3
On behalf of the ________ team here at ____________, I sincerely apologize that you had an unpleasant experience. Thank you for taking the time to provide us with this feedback. The frustration you encountered due to the _____________ is understandable and your experience is unacceptable. We would like to discuss this further with you, please do not hesitate to contact me at your convenience.
Respectfully,
(contact name)
(title)
(phone #)
Respectfully,
(contact name)
(title)
(phone #)
Customer posts negative review expressing dissatisfaction with pricing
We apologize for your negative experience. At (dealer name) we are committed to fair, honest pricing. It’s unfortunate that there was a miscommunication and you were unhappy after pricing was discussed. We value our customers and truly appreciate the time to share your opinions. Please contact us at your earliest convenience so we may fully understand your grievances and work to change your opinion of our dealership. Again, thank you for taking the time to write this review. We look forward to hearing from you.
Respectfully,
(contact name)
(title)
(phone #)
Respectfully,
(contact name)
(title)
(phone #)
Customer posts negative review expressing dissatisfaction about s
Thank you for taking the time to write your review, we are truly sorry we were unable to _______________. Despite our dealership’s commitment to accommodate customer needs and request as much as possible, we were not able to ______________. We take pride in our customer service and have always put the interest of our customers ahead of our own when possible, even when ___________.
We empathize with your situation, and hope that you are able to find resolution for your _________________ needs. If we can assist you with any other matters, please contact me directly.
Respectfully,
(contact name)
(title)
(phone #)